2020
Dane, G.; Borgers, A.; Kaya, D. I.; Feng, T.
Visitor flows at a large-scale cultural event: Gps tracking at dutch design week Journal Article
In: ISPRS International Journal of Geo-Information, vol. 9, iss. 11, 2020, ISSN: 22209964.
Abstract | Links | BibTeX | Tags: Cultural events, Event visitors, GPS tracking, Network analysis, Spatial analysis, Visitor flows, Visitor spatial behavior
@article{Dane2020,
title = {Visitor flows at a large-scale cultural event: Gps tracking at dutch design week},
author = {G. Dane and A. Borgers and D. I. Kaya and T. Feng},
doi = {10.3390/ijgi9110661},
issn = {22209964},
year = {2020},
date = {2020-01-01},
journal = {ISPRS International Journal of Geo-Information},
volume = {9},
issue = {11},
abstract = {Large-scale cultural events bring many economic, social, and cultural benefits to the hosting cities. Although event producers aim to satisfy the visitors’ needs, they do not usually receive feedback on visitors’ experiences. Moreover, lack of spatial dispersal of visitors might result in less visibility for some activities and locations. An understanding of visitors’ spatial and temporal behavior and the factors influencing visitors’ intra-event destination choices is key to efficient and successful event management and future planning. In this article, we examine the relationship between visitors’ spatial and temporal behavior, the spatial structure of the host city, and visitor characteristics. In order to do this, data are collected from 281 event visitors by means of GPS tracking and paper surveys at the Dutch Design Week (DDW) 2017 event in Eindhoven, the Netherlands. Data are used to understand the area of interest locations, visitor flows, visitor clusters and area of interest choices by applying data processing, network analysis, cluster analysis and bivariate analysis. The results show that one of the three dedicated event areas was considerably less popular by the DDW visitors. Moreover, the choice of intra-event destination locations and areas depended mainly on temporal constraints of the visitors. The findings of this study can inform future event planning and management policies in hosting cities.},
keywords = {Cultural events, Event visitors, GPS tracking, Network analysis, Spatial analysis, Visitor flows, Visitor spatial behavior},
pubstate = {published},
tppubtype = {article}
}
Large-scale cultural events bring many economic, social, and cultural benefits to the hosting cities. Although event producers aim to satisfy the visitors’ needs, they do not usually receive feedback on visitors’ experiences. Moreover, lack of spatial dispersal of visitors might result in less visibility for some activities and locations. An understanding of visitors’ spatial and temporal behavior and the factors influencing visitors’ intra-event destination choices is key to efficient and successful event management and future planning. In this article, we examine the relationship between visitors’ spatial and temporal behavior, the spatial structure of the host city, and visitor characteristics. In order to do this, data are collected from 281 event visitors by means of GPS tracking and paper surveys at the Dutch Design Week (DDW) 2017 event in Eindhoven, the Netherlands. Data are used to understand the area of interest locations, visitor flows, visitor clusters and area of interest choices by applying data processing, network analysis, cluster analysis and bivariate analysis. The results show that one of the three dedicated event areas was considerably less popular by the DDW visitors. Moreover, the choice of intra-event destination locations and areas depended mainly on temporal constraints of the visitors. The findings of this study can inform future event planning and management policies in hosting cities.
2019
Dane, G.; Borgers, A.; Feng, T.
Subjective immediate experiences during large-scale cultural events in cities: A geotagging experiment Journal Article
In: Sustainability (Switzerland), vol. 11, iss. 20, 2019, ISSN: 20711050.
Abstract | Links | BibTeX | Tags: Cultural event, Event visitors, Geotagging, GPS, Subjective immediate experiences
@article{Dane2019,
title = {Subjective immediate experiences during large-scale cultural events in cities: A geotagging experiment},
author = {G. Dane and A. Borgers and T. Feng},
doi = {10.3390/su11205698},
issn = {20711050},
year = {2019},
date = {2019-01-01},
journal = {Sustainability (Switzerland)},
volume = {11},
issue = {20},
abstract = {Cities are increasingly exploiting new activities such as large-scale cultural events in public open spaces. Investigating the subjective immediate experiences of visitors is valuable to reflect on these events and their configuration in the city. Therefore the aim of this study is twofold: (i) to demonstrate a data collection methodology to measure subjective immediate experiences of visitors and (ii) to test different types of factors that influence visitors' subjective immediate experiences at cultural events by means of the new methodology. A quantitative research that is enabled by geotagging, paper surveys and secondary data (location characteristics and weather conditions) is applied at the Dutch Design Week event in Eindhoven, the Netherlands. After data collection, a binary logit model is estimated. It is found that apart from age and intended duration of stay, visitor characteristics do not influence the subjective immediate experiences while temporal, physical environmental and weather conditions do. Specifically, it is found that subjective immediate experiences at outdoor locations are mainly influenced by location characteristics. This study shows that the proposed data collection methodology is useful for gathering insights especially on the influence of physical characteristics on subjective immediate experiences. The paper concludes with recommendations for future research and with suggestions to policy makers and event managers.},
keywords = {Cultural event, Event visitors, Geotagging, GPS, Subjective immediate experiences},
pubstate = {published},
tppubtype = {article}
}
Cities are increasingly exploiting new activities such as large-scale cultural events in public open spaces. Investigating the subjective immediate experiences of visitors is valuable to reflect on these events and their configuration in the city. Therefore the aim of this study is twofold: (i) to demonstrate a data collection methodology to measure subjective immediate experiences of visitors and (ii) to test different types of factors that influence visitors’ subjective immediate experiences at cultural events by means of the new methodology. A quantitative research that is enabled by geotagging, paper surveys and secondary data (location characteristics and weather conditions) is applied at the Dutch Design Week event in Eindhoven, the Netherlands. After data collection, a binary logit model is estimated. It is found that apart from age and intended duration of stay, visitor characteristics do not influence the subjective immediate experiences while temporal, physical environmental and weather conditions do. Specifically, it is found that subjective immediate experiences at outdoor locations are mainly influenced by location characteristics. This study shows that the proposed data collection methodology is useful for gathering insights especially on the influence of physical characteristics on subjective immediate experiences. The paper concludes with recommendations for future research and with suggestions to policy makers and event managers.